Programmatic display advertising viewability worldwide 2022, by ad size

Published by Statista Research Department, Apr 26, 2024
During the second half of 2022, 8.1 percent of all programmatically bought desktop display skyscraper ads (160 x 600 pixels) were viewable. A display ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device

CharacteristicShare of viewability
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Showing entries 1 to 8 (8 entries in total)
Statistic: Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device

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Release date

May 2023

Region

Worldwide

Survey time period

H2 2022

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