This statistic illustrates the average penetration rate of fashion brands in Russia in 2012 and 2013. The survey revealed that 9 percent of respondents purchased Zolla brand fashion within the last three to twelve months of 2013.
Average penetration rate* of fashion brands in Russia from 2012 to 2013
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
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Credit Suisse. (February 15, 2014). Average penetration rate* of fashion brands in Russia from 2012 to 2013 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/
Credit Suisse. "Average penetration rate* of fashion brands in Russia from 2012 to 2013." Chart. February 15, 2014. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/
Credit Suisse. (2014). Average penetration rate* of fashion brands in Russia from 2012 to 2013. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/
Credit Suisse. "Average Penetration Rate* of Fashion Brands in Russia from 2012 to 2013." Statista, Statista Inc., 15 Feb 2014, https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/
Credit Suisse, Average penetration rate* of fashion brands in Russia from 2012 to 2013 Statista, https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/ (last visited December 27, 2024)
Average penetration rate* of fashion brands in Russia from 2012 to 2013 [Graph], Credit Suisse, February 15, 2014. [Online]. Available: https://www.statista.com/statistics/373425/russian-penetration-rate-of-fashion-brands/
