This statistic illustrates the average penetration rate of spirits brands in India in 2012 and 2013. The survey revealed that 13 percent of respondents purchased Royal Stag brand spirits within the last three to twelve months of 2013.
Average penetration rate* of spirits brands in India in 2012 and 2013
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
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Credit Suisse. (February 15, 2014). Average penetration rate* of spirits brands in India in 2012 and 2013 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/
Credit Suisse. "Average penetration rate* of spirits brands in India in 2012 and 2013." Chart. February 15, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/
Credit Suisse. (2014). Average penetration rate* of spirits brands in India in 2012 and 2013. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/
Credit Suisse. "Average Penetration Rate* of Spirits Brands in India in 2012 and 2013." Statista, Statista Inc., 15 Feb 2014, https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/
Credit Suisse, Average penetration rate* of spirits brands in India in 2012 and 2013 Statista, https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/ (last visited November 21, 2024)
Average penetration rate* of spirits brands in India in 2012 and 2013 [Graph], Credit Suisse, February 15, 2014. [Online]. Available: https://www.statista.com/statistics/373268/india-penetration-rate-of-spirits-brands/
