Equity-based crowdfunding investment reasons UK 2014

This statistic shows the importance of different reasons influencing the investors decisions to invest in businesses through equity-based crowdfunding platforms on the United Kingdom (UK) alternative finance market as of 2014. Approximately 61 percent of investors rated the prospect of financial returns as a very important factor in their decision to invest via such schemes.

How important are the following in your decision to invest in businesses through equity-based crowdfunding?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
The prospect of financial returns	61%	35%	4%	1%	0%
To diversify my investment portfolio	30%	47%	17%	5%	1%
The ease of investment process	27%	59%	10%	5%	0%
To have control over where my money goes	25%	55%	17%	2%	1%
I feel my money is making a difference	22%	41%	28%	7%	2%
Investing in industries I know or care about	20%	46%	25%	9%	1%
Access to deal flow	15%	36%	40%	6%	4%
Doing social or environmental good	10%	36%	30%	15%	9%
Investing in local businesses	9%	24%	34%	23%	11%
Curiosity	8%	42%	31%	13%	6%
Supporting a friend or family member	6%	22%	35%	21%	17%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

Shares might not add up to 100 percent due to rounding.

The source defines equity-based crowdfunding as "the sale of a stake in a business to a number of investors in return for their investment".

The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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