This statistic shows the search engine usage of consumers in the United States during pre-purchase product research in 2014. During the survey period it was found that 36 percent of U.S. consumers had used a search engine while researching a product online.
Did you use a search engine to research your last purchase?
The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (October 26, 2014). Did you use a search engine to research your last purchase? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/
Google. "Did you use a search engine to research your last purchase?." Chart. October 26, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/
Google. (2014). Did you use a search engine to research your last purchase?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/
Google. "Did You Use a Search Engine to Research Your Last Purchase?." Statista, Statista Inc., 26 Oct 2014, https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/
Google, Did you use a search engine to research your last purchase? Statista, https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/ (last visited December 23, 2024)
Did you use a search engine to research your last purchase? [Graph], Google, October 26, 2014. [Online]. Available: https://www.statista.com/statistics/373039/search-engine-pre-purchase-us/
