This statistic shows the search engine usage of consumers in Italy during pre-purchase product research in 2014. During the survey period it was found that 50 percent of Italian consumers had used a search engine while researching a product online.
Did you use a search engine to research your last purchase?
The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?" The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."
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Google. (June 26, 2016). Did you use a search engine to research your last purchase? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/
Google. "Did you use a search engine to research your last purchase?." Chart. June 26, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/
Google. (2016). Did you use a search engine to research your last purchase?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/
Google. "Did You Use a Search Engine to Research Your Last Purchase?." Statista, Statista Inc., 26 Jun 2016, https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/
Google, Did you use a search engine to research your last purchase? Statista, https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/ (last visited December 22, 2024)
Did you use a search engine to research your last purchase? [Graph], Google, June 26, 2016. [Online]. Available: https://www.statista.com/statistics/372975/search-engine-pre-purchase-italy/
