Equity based crowdfunding fundraising challenges 2014 statistic

This statistic shows the challenges in raising funds through equity-based crowdfunding platforms within the United Kingdom (UK) alternative finance market as of 2014. At that time, 13 percent of respondents pointed to "communicating with prospective investors" as their most difficult challenge on the way to obtaining funds.

Challenges in raising funds through equity-based crowdfunding in the United Kingdom (UK) in 2014

Characteristic	Very easy	Easy	Neither easy nor difficult	Difficult	Very difficult
The application and due diligence process	4%	43%	30%	17%	4%
Developing the crowdfunding pitch	9%	23%	41%	23%	5%
Developing marketing or social media strategy	9%	22%	39%	22%	9%
Communicating with prospective investors	13%	57%	9%	9%	13%
Deciding how much equity to offer	17%	30%	22%	26%	4%
Managing investor relations	23%	50%	9%	14%	5%
Finding the right crowdfunding platform	30%	43%	17%	4%	4%
Working with crowdfunding platform	45%	32%	9%	5%	9%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

Shares might not add up to 100 percent due to rounding.

The source defines equity-based crowdfunding as "the sale of a stake in a business to a number of investors in return for their investment".

The source adds the following information: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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