China: pre-purchase online research sources 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows a ranking of online research sources consumers in China used prior to a recent purchase as of March 2015. During the survey period it was found that 14 percent of Chinese respondents gathered information about the product they bought on price comparison websites.

Which of these online sources informed your recent purchase?

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Sources

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Release date

June 2016

Region

China

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,438 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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