This statistic shows different reasons to choose fundraising through the equity-based crowdfunding rated by importance, according to a survey on the United Kingdom (UK) alternative finance market in 2014. Approximately 47 percent of fundraisers believed transparency was "very important" in their decision to choose this type of scheme.
Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014
Characteristic
Very important
Important
Neither important nor unimportant
Unimportant
Very unimportant
Transparency
47%
37%
13%
3%
0%
I can raise money on my own terms
46%
38%
13%
0%
3%
Easier to get funded than through traditional channels
41%
41%
10%
8%
0%
Speed
39%
47%
11%
3%
0%
More control
39%
39%
16%
5%
0%
Unable to source funding locally
32%
34%
16%
11%
8%
Ease of use
30%
57%
14%
0%
0%
Unable to get funding elsewhere
29%
34%
18%
13%
5%
Better service
24%
37%
26%
11%
3%
Non-financial benefits
22%
32%
32%
14%
0%
Because the money comes from individuals
16%
29%
42%
8%
5%
Curiosity
10%
23%
33%
13%
21%
Created with Highcharts 7.2.2Share of respondents47%47%46%46%41%41%39%39%39%39%32%32%30%30%29%29%24%24%22%22%16%16%10%10%37%37%38%38%41%41%47%47%39%39%34%34%57%57%34%34%37%37%32%32%29%29%23%23%13%13%13%13%10%10%11%11%16%16%16%16%14%14%18%18%26%26%32%32%42%42%33%33%3%3%0%0%8%8%3%3%5%5%11%11%0%0%13%13%11%11%14%14%8%8%13%13%0%0%3%3%0%0%0%0%0%0%8%8%0%0%5%5%3%3%0%0%5%5%21%21%Very importantImportantNeither important nor unimportantUnimportantVery unimportantTransparencyI can raise money on my own termsEasier to get funded than through traditional channelsSpeedMore controlUnable to source funding locallyEase of useUnable to get funding elsewhereBetter serviceNon-financial benefitsBecause the money comes from individualsCuriosity
0%10%20%30%40%50%60%70%80%90%100%110%120%
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primary industry figures as well as extensive surveys of businesses and consumers
Supplementary notes
Shares might not add up to 100 percent due to rounding.
The source defines equity-based crowdfunding as "the sale of a stake in a business to a number of investors in return for their investment".
The source adds the following information: Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
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Nesta. (November 7, 2014). Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/
Nesta. "Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014." Chart. November 7, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/
Nesta. (2014). Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/
Nesta. "Fundraisers' Reasons for Choosing Equity-based Crowdfunding in The United Kingdom (Uk) as of 2014." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/
Nesta, Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014 Statista, https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/ (last visited December 21, 2024)
Fundraisers' reasons for choosing equity-based crowdfunding in the United Kingdom (UK) as of 2014 [Graph], Nesta, November 7, 2014. [Online]. Available: https://www.statista.com/statistics/372849/uk-alternative-finance-equity-crowdfunding-reasons-for-use/
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