Retail & Trade
Shopping Behavior

Premium

Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Sweden: pre-purchase online research sources 2015

Published by Statista Research Department, Jun 10, 2016

This statistic shows a ranking of online research sources consumers in Sweden used prior to a recent purchase as of March 2015. During the survey period it was found that 10 percent of Swedish respondents gathered information about the product they bought on price comparison websites.

Which of these online sources informed your recent purchase?

table column chart

Characteristic	Share of respondents
Search engine	40%
Online research: on brand websites	20%
Online research: on retailer websites	20%
Price comparison websites	10%
Advice sites/review sites/forums/blogs	5%
Online video sites	5%
Email (e.g. offers, newsletters)	4%
Social networks	4%
Online magazines/news sites	2%
Auction or classifieds sites	2%
Brand pages on social network sites	1%
Other online information source	4%

Loading statistic...

Details: Sweden; TNS Infratest; Google; January to March 2014; January to March 2015; 6,124 respondents; 16 years and older; internet users who recently made a purchase; Online panel

Download

Sources

TNS Infratest; Google

Survey by

TNS Infratest; Google

Survey name

Consumer Barometer Survey 2014/2015

Published by

Google

Source link

Consumer Barometer Survey 2014/2015

Release date

June 2016

Citation formats

Region

Sweden

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,124 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

Use Ask Statista Research Service

Why can't I see some content?

The visibility of data, sources, and other content depends on your account: Register and log in. You need one of our paid accounts to view all content. You need a Professional Account to view our forecasts.

How is the data collected?

Our statistics, surveys, and forecasts are based on the primary data gathered by our research teams and on secondary data from our partners. Find out more about our working method.

How up to date is the data?

The data our statistics are based on is updated on a regular basis. Update cycles depend on the topic. You can subscribe to notifications of updates of this statistic by clicking on the bell icon.

Where can I find the data of this statistic?

You can find information on the data of this statistic in the tab "Source", including a link to the source.

Am I allowed to publish the data?

You are only allowed to publish the data if you have a Professional or Enterprise Account.