Change of B2B content marketing budgets worldwide 2024

Published by Statista Research Department, Dec 10, 2024
During a July 2023 survey among B2B marketers worldwide, 43 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 13 percent planned to increase it by more than nine percent.

Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024

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Release date

October 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

1,080 respondents

Special properties

among B2B marketers

Method of interview

Online survey

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