During a July 2023 survey among B2B marketers worldwide, 43 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 13 percent planned to increase it by more than nine percent.
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024
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Content Marketing Institute. (October 18, 2023). Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024." Chart. October 18, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. (2023). Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of Business-to-business (B2b) Marketers Planning Changes to Their Content Marketing Budgets Worldwide in 2024." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute, Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 Statista, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/ (last visited November 03, 2024)
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/