During a July 2023 survey among B2B marketers worldwide, 43 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 13 percent planned to increase it by more than nine percent.
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Content Marketing Institute. (October 18, 2023). Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024." Chart. October 18, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. (2023). Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of Business-to-business (B2b) Marketers Planning Changes to Their Content Marketing Budgets Worldwide in 2024." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute, Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 Statista, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/ (last visited November 22, 2024)
Share of business-to-business (B2B) marketers planning changes to their content marketing budgets worldwide in 2024 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/