Italy: purchase decision factors 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows a ranking of purchase decision factors according to consumers in Italy in 2015. During the survey period it was found that 20 percent of Italian consumers had recently bought a product based on an urgent need.

Which of the following were factors in your purchase decision?

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Release date

June 2016

Region

Italy

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,110 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of the following apply to / were factors in your purchase decision? It was ..."

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