Factors influencing investment via P2P consumer loans 2014 statistic

This statistic shows the return possibilities and characteristics of peer-to-peer (P2P) consumer lending schemes which have an impact on the decision to make an investment, rated by importance according to respondents of a survey on the alternative finance market in the United Kingdom (UK) in 2014. In 2014, 71 percent of respondents considered the better interest rate offered to be their most important reason for investing through the P2P consumer lending platform.

How important were these factors in your decision to choose P2P consumer lending?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
Better interest rate	71%	22%	5%	1%	1%
More flexible terms (i.e. early repayment)	56%	31%	8%	2%	3%
Ease of use	52%	38%	7%	1%	1%
Transparency	50%	36%	11%	1%	2%
Speed	50%	36%	11%	2%	2%
More control	45%	35%	16%	3%	2%
Better services	42%	37%	18%	2%	2%
Less risky	31%	30%	32%	4%	3%
Because the money comes from individuals	19%	21%	41%	12%	8%
Curiosity	7%	18%	50%	11%	14%
Unable to get funding elsewhere	7%	8%	31%	18%	36%
Unable to source funding locally	6%	8%	33%	20%	33%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

Shares might not add up to a 100 percent due to rounding.

The source adds the following information: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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