Factors for investment via P2P lending platforms 2014 statistic

This statistic shows the factors which influence the decision to invest via peer-to-peer (P2P) consumer lending platforms rather than through more traditional routes, on the alternative finance market in the United Kingdom (UK) in 2014, listed by their importance. In 2014, 78 percent of respondents considered the interest rate available their most important reason for investing through P2P consumer lending platforms.

How important are the following when making decisions about investing through a P2P (consumer lending) platform rather than investing your money elsewhere?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
Interest rate available	78%	22%	0%	0%	0%
Knowing my mony is protected by a provision	60%	32%	7%	1%	0%
I can choose how much to lend and for how long	48%	46%	5%	1%	0%
Supporting the alternative to the big banks	35%	36%	19%	7%	3%
Ease of use	34%	55%	9%	1%	0%
To diversify my investment portfolio	26%	50%	18%	5%	1%
Level of customer service	22%	55%	20%	3%	1%
Knowing my money is helping someone	15%	36%	32%	12%	4%
Access to secondary market	8%	27%	47%	14%	3%
Curiosity	5%	24%	38%	18%	15%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

Shares might not add up to 100 percent due to rounding.

The source clarifies the methodology as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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