This statistic illustrates the average penetration rate of spirit brands in Brazil in 2012 and 2013. The survey revealed that 20 percent of respondents purchased Absolut brand spirits within the last three to twelve months of 2013.
Average penetration rate* of spirit brands in Brazil in 2012 and 2013
* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed
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Credit Suisse. (February 15, 2014). Average penetration rate* of spirit brands in Brazil in 2012 and 2013 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/
Credit Suisse. "Average penetration rate* of spirit brands in Brazil in 2012 and 2013." Chart. February 15, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/
Credit Suisse. (2014). Average penetration rate* of spirit brands in Brazil in 2012 and 2013. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/
Credit Suisse. "Average Penetration Rate* of Spirit Brands in Brazil in 2012 and 2013." Statista, Statista Inc., 15 Feb 2014, https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/
Credit Suisse, Average penetration rate* of spirit brands in Brazil in 2012 and 2013 Statista, https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/ (last visited December 23, 2024)
Average penetration rate* of spirit brands in Brazil in 2012 and 2013 [Graph], Credit Suisse, February 15, 2014. [Online]. Available: https://www.statista.com/statistics/372696/brazilian-penetration-rate-of-spirit-brands/
