This statistic shows a ranking of offline research sources consumers in Germany used prior to a recent purchase in 2015. During the survey period it was found that 19 percent of German respondents gathered information on the product they bought by discussing it with other people.
Which of these offline sources informed your recent purchase?
The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (June 10, 2016). Which of these offline sources informed your recent purchase? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/
Google. "Which of these offline sources informed your recent purchase?." Chart. June 10, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/
Google. (2016). Which of these offline sources informed your recent purchase?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/
Google. "Which of These Offline Sources Informed Your Recent Purchase?." Statista, Statista Inc., 10 Jun 2016, https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/
Google, Which of these offline sources informed your recent purchase? Statista, https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/ (last visited December 21, 2024)
Which of these offline sources informed your recent purchase? [Graph], Google, June 10, 2016. [Online]. Available: https://www.statista.com/statistics/372408/pre-purchase-offline-research-sources-germany/
