P2P business lending factors 2014 statistic

This statistic shows the business return possibilities and characteristics of peer-to-peer (P2P) business lending which have an impact on the decision to invest, listed by their importance. according to a survey on the alternative finance market in the United Kingdom (UK) in 2014. That year, 58 percent of respondents considered the interest rate offered to be their most important reason for investing through P2P business lending platforms.

When choosing between lending opportunities, how important are the following in positively influencing your lending decision?

Characteristic	Very important	Important	Neither important nor unimportant	Unimportant	Very unimportant
Interest rate offered	58%	39%	3%	-	0%
Risk rating or credit score	47%	44%	8%	1%	0%
Loan security or guarantee	42%	44%	12%	1%	0%
Loan repayment information	23%	53%	21%	2%	0%
Profile and nature of business	23%	47%	25%	5%	1%
Comments or responses in Q&A	21%	48%	23%	5%	2%
Loan term/maturity	20%	47%	27%	5%	1%
Loan purpose	14%	42%	36%	6%	2%
Social impact of business	7%	27%	44%	15%	6%
Loan bidding history	6%	31%	46%	14%	4%
Location of business	2%	12%	43%	29%	14%

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

P2P lenders*

Supplementary notes

Shares might not add up to a 100 percent due to rounding.

* The source adds the following information: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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