This statistic shows the pre-purchase research behavior of consumers in New Zealand in 2015. During the survey period it was found that 51 percent of respondents in New Zealand had collected information about a recently purchased product online.
Did any online or offline research inform your recent purchase?
The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (June 10, 2016). Did any online or offline research inform your recent purchase? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/
Google. "Did any online or offline research inform your recent purchase?." Chart. June 10, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/
Google. (2016). Did any online or offline research inform your recent purchase?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/
Google. "Did Any Online or Offline Research Inform Your Recent Purchase?." Statista, Statista Inc., 10 Jun 2016, https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/
Google, Did any online or offline research inform your recent purchase? Statista, https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/ (last visited November 21, 2024)
Did any online or offline research inform your recent purchase? [Graph], Google, June 10, 2016. [Online]. Available: https://www.statista.com/statistics/372289/online-and-offline-pre-purchase-research-new-zealand/
