This statistic shows the pre-purchase research behavior of consumers in Australia in 2015. During the survey period it was found that 55 percent of Australian respondents had collected information about a recently purchased product online.
Did any online or offline research inform your recent purchase?
The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"
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Google. (June 10, 2016). Did any online or offline research inform your recent purchase? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/
Google. "Did any online or offline research inform your recent purchase?." Chart. June 10, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/
Google. (2016). Did any online or offline research inform your recent purchase?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/
Google. "Did Any Online or Offline Research Inform Your Recent Purchase?." Statista, Statista Inc., 10 Jun 2016, https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/
Google, Did any online or offline research inform your recent purchase? Statista, https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/ (last visited December 23, 2024)
Did any online or offline research inform your recent purchase? [Graph], Google, June 10, 2016. [Online]. Available: https://www.statista.com/statistics/372263/online-and-offline-pre-purchase-research-australia/
