United States: online and offline pre-purchase research 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows the pre-purchase research behavior of consumers in the United States in 2015. During the survey period it was found that 49 percent of U.S. respondents had collected information about a recently purchased product online.

Did any online or offline research inform your recent purchase?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2016

Region

United States

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,141 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " U.S. Hispanics: shopping behavior "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you U.S. Hispanics: shopping behavior

Overview

8

Beauty

7

Apparel

8

Food

7

Assorted consumer behavior

7

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Gen Z consumers in ChinaLuxury goods market in ChinaDemographics of ChinaU.S. generations: grocery shopping behaviorGenerational grocery shopping behavior in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.