Alternative finance options awareness in the UK 2014

This statistic shows the level of awareness among United Kingdom (UK) customers of different types of alternative finance as of 2014. At that time, approximately 62 percent of the UK population was unaware of investment-based crowdfunding.

Awareness of alternative finance among consumers in the United Kingdom (UK) in 2014, by finance type

Characteristic	aware & used	aware, did not use	unaware
P2P consumer lending	7	38	55
Reward- / Donation-based crowdfunding	8	32	60
P2P business lending	5	34	61
Investment-based crowdfunding*	5	33	62

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

* Investment-based crowdfunding includes equity-based crowdfunding and debt-based securities.
The source adds the following information: "Alternative finance is an umbrella term, covering a very diverse market of various innovative financial models."
"Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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