Alternative finance sector awareness in the UK 2014

This statistic shows the level of awareness among consumers in the United Kingdom (UK) with regards to types of alternative finance offered on the market, as of 2014. In that time, approximately 44 percent of the UK population was "aware of some type of alternative finance, but never used it".

Awareness of alternative finance among consumers in the United Kingdom (UK) as of 2014

Characteristic	Share of respondents
Aware & used alternative finance before	14
Unaware of alternative finance	42
Aware of alternative finance, never used it	44

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Release date

November 2014

More information

Region

United Kingdom

Survey time period

March to September 2014

Special properties

primary industry figures as well as extensive surveys of businesses and consumers

Supplementary notes

The source adds the following information: "Alternative finance is an umbrella term, covering a very diverse market of various innovative financial models."

The methodology is explained by the source as follows: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."

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