This statistic illustrates UK marketers' responses to survey questions about the extent to which content marketing is a new development in marketing. During the survey in May 2014, 39 percent of marketers reported thinking that content marketing was not anything new or different.
To what extent do you agree with the following statements about content marketing?
Characteristic
Agree
Disagree
Unsure/don't know
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Chartered Institute of Marketing. (December 31, 2014). To what extent do you agree with the following statements about content marketing? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. "To what extent do you agree with the following statements about content marketing?." Chart. December 31, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. (2014). To what extent do you agree with the following statements about content marketing?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing. "To What Extent Do You Agree with The following Statements about Content Marketing?." Statista, Statista Inc., 31 Dec 2014, https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/
Chartered Institute of Marketing, To what extent do you agree with the following statements about content marketing? Statista, https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/ (last visited August 25, 2024)
To what extent do you agree with the following statements about content marketing? [Graph], Chartered Institute of Marketing, December 31, 2014. [Online]. Available: https://www.statista.com/statistics/372121/content-marketing-innovativeness-according-to-uk-marketers/