Germany: ad recall 2015, by channel

Published by Statista Research Department, Jun 10, 2016
This statistic shows data on advertising recall in Germany in 2015, by channel. During the survey period it was found that 14 percent of German respondents initially saw a recently purchased product in a magazine or a newspaper ad.

Where do you remember seeing/hearing advertising for this product/offer first?

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Sources

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Release date

June 2016

Region

Germany

Survey time period

January to March 2014; January to March 2015

Number of respondents

605 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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