Vietnam: channels of product discovery 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows how consumers in Vietnam first discovered the product they recently purchased. During the 2015 survey, it was found that 52 percent of Vietnamese respondents initially came across the product while in a store.

How exactly did you first come across this product or offer during product research/shopping?

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Sources

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Release date

June 2016

Region

Vietnam

Survey time period

January to March 2014; January to March 2015

Number of respondents

933 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Face-to-face interview, online survey

Supplementary notes

The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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