China: media meshing and stacking 2016

The last time you were using the internet while watching TV, was the online content related to the TV program or not?

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Sources

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Release date

June 2016

Region

China

Survey time period

January to March 2016

Number of respondents

469 respondents

Age group

18 years and older

Special properties

internet users who use the internet while watching TV

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The original survey question was phrased by the source as follows: "When you think about the last time you were using the Internet while watching TV at the same time, was this related in any way to the TV program you were watching in parallel?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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