Importance of selected marketing strategies to luxury watch brands in 2017

How important are the following elements for your marketing strategy?

CharacteristicImportance scale
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Statistic: How important are the following elements for your marketing strategy?
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Source

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Release date

September 2017

Region

Worldwide

Survey time period

May-July 2017

Number of respondents

4,500 respondents

Special properties

Watch executives

Method of interview

Face-to-face interview, online survey

Supplementary notes

This question was phrased by the source as follows: "How important are the following elements for your marketing strategy? Please indicate on a scale from one to ten, with one indicating very low importance and 10 indicating very high importance".

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