The statistics shows the share of Americans who used Instagram regularly in 2022. The results were sorted by income tier. In 2022, 61 percent of respondents with a high income said they used Instagram regularly.
Share of Amreicans who used Instagram regularly in 2022, by income
four waves from 03 January 2022 to 16 December 2022
Number of respondents
7,358 respondents
Age group
18-64 years
Supplementary notes
The original question was "Which social networks do you use regularly?" changed to "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp"
Multiple picks were possible.
High income : top 33 percent of households
Medium income: mid 33 percent of all households
Low income; bottom 33 percent of all households.
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Statista. (May 12, 2023). Share of Amreicans who used Instagram regularly in 2022, by income [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/
Statista. "Share of Amreicans who used Instagram regularly in 2022, by income." Chart. May 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/
Statista. (2023). Share of Amreicans who used Instagram regularly in 2022, by income. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/
Statista. "Share of Amreicans Who Used Instagram Regularly in 2022, by Income." Statista, Statista Inc., 12 May 2023, https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/
Statista, Share of Amreicans who used Instagram regularly in 2022, by income Statista, https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/ (last visited December 22, 2024)
Share of Amreicans who used Instagram regularly in 2022, by income [Graph], Statista, May 12, 2023. [Online]. Available: https://www.statista.com/statistics/369894/members-of-affluent-us-households-posting-on-instagram-in-an-average-week/
