The graph shows the average number of soft and energy drink TV ads viewed by children in the United States in 2013, broken down by company and age. Rudd Center for Food Policy and Obesity at Yale established that PepsiCo had the highest ad consumption among children aged two to five, with 33.9 TV ad consumed per child annually.
Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age
Characteristic
Preschoolers (2 to 5 Years)
Children (6 to 11 years)
Teens (12 to 17 years)
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includes average number of ads viewed by children on national (network, cable, syndicated) and spot TV
Supplementary notes
Average advertising exposure is calculated by dividing total GRPs (Gross Rating Points) for a demographic group during a specific time period by 100. It provides a measure of ads viewed by individuals in that demographic group during the time period measured. Sugary drinks defined as any non-alcoholic refreshment beverage containing at least one gram of added sugar per 8-ounce serving, including sugars from all sources except fruit juice concentrate, fruit juice, or fruit puree.
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Rudd Center for Food Policy and Obesity at Yale. (November 19, 2014). Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/
Rudd Center for Food Policy and Obesity at Yale. "Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age." Chart. November 19, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/
Rudd Center for Food Policy and Obesity at Yale. (2014). Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/
Rudd Center for Food Policy and Obesity at Yale. "Average Number of Soft and Energy Drink Tv Ads Viewed by Children in The United States in 2013, by Company and Age." Statista, Statista Inc., 19 Nov 2014, https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/
Rudd Center for Food Policy and Obesity at Yale, Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age Statista, https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/ (last visited August 25, 2024)
Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age [Graph], Rudd Center for Food Policy and Obesity at Yale, November 19, 2014. [Online]. Available: https://www.statista.com/statistics/369795/number-of-soft-drink-tv-ads-viewed-age-company-usa/
