Johnson & Johnson's global baby care sales 2011-2022

In 2022, Johnson & Johnson, the American multinational medical devices, pharmaceutical, and consumer packaged goods company, generated sales from baby care products amounting to around 1.46 billion U.S. dollars worldwide. This is only a slight decrease when compared to the previous year. Despite downturns within their baby care segment, Johnson & Johnson’s total revenue has continued to increase up until 2021.

Johnson & Johnson

Johnson & Johnson, headquartered in New Jersey, operates over 200 subsidiary companies in 60 countries within the pharmaceutical, medical devices and consumer healthcare segments. The company originated in 1885 with the creation of ready-to-use surgical dressings. Their first products were produced in 1886 with a logo bearing great resemblance to their logo of today. This makes it one of the longest-used business logos to date.

Competition in the baby care industry

Kimberly-Clark and Procter & Gamble (P&G) are two of Johnson and Johnson’s fiercest competitors within this market. Kimberly-Clark’s share of the total baby care market is expected to remain relatively unchanged, staying at around seven percent into 2024. Procter & Gamble's market share of disposable baby diapers, baby wipes and training pants worldwide is also expected to remain fairly constant over the coming years at around 18 percent. Johnson & Johnson’s total baby care market share, however, was expected to drop.