Airline marketing: leading social media metrics worldwide 2014

Published by Statista Research Department, Nov 12, 2014
The graph shows leading social media marketing metrics used in airline marketing worldwide as of November 2014. During a survey, 67 percent of respondents stated that size of community base of one of top three metrics used to measured social media marketing effectiveness in their companies.

Leading social media marketing metrics in airline marketing worldwide as of November 2014

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Release date

November 2014

Region

Worldwide

Survey time period

as of November 2014

Number of respondents

148 respondents

Age group

18 years and older

Special properties

top three box / among executives from 87 airlines across five regions including APAC, Middle East, Europe, Americas and Africa

Supplementary notes

The source does not provide survey date. The date given in the field "survey time period" is the release date.

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