The graph shows data on the expected change in data-driven advertising and marketing spending in 2015, according to industry professionals. Winterberry Group survey respondents expected that their spending on data-driven marketing through mobile apps, messaging and user experience would increase (1.15 score on -2 to 2 point scale).
How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?
among marketers, advertisers, service providers, technologists and publishers across 17 global markets
Supplementary notes
* Including banner, video, rich media and associated formats - as intended for desktop, mobile and tablet. ** On a scale from -2 (significant decrease), through 0 (no material change), to 2 (significant increase). The source does not provide information on the type of the survey.
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MarketingCharts, & Winterberry Group, & Various sources (GlobalDMA). (November 13, 2014). How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/
MarketingCharts, und Winterberry Group, und Various sources (GlobalDMA). "How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?." Chart. November 13, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/
MarketingCharts, Winterberry Group, Various sources (GlobalDMA). (2014). How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/
MarketingCharts, and Winterberry Group, and Various sources (GlobalDMA). "How Do You Expect Your or Your Clients' Spending on Each of The following Data-driven Marketing and Advertising Channels to Change over The next Year?." Statista, Statista Inc., 13 Nov 2014, https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/
MarketingCharts & Winterberry Group & Various sources (GlobalDMA), How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? Statista, https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/ (last visited November 22, 2024)
How do you expect your or your clients' spending on each of the following data-driven marketing and advertising channels to change over the next year? [Graph], MarketingCharts, & Winterberry Group, & Various sources (GlobalDMA), November 13, 2014. [Online]. Available: https://www.statista.com/statistics/368480/data-driven-marketing-spending-change/
