Share of SVoD OTT subscribers in Latin America 2020-2026, by platform
Disney+ was projected to account for one-fourth of the subscribers by 2026. Meanwhile, WarnerMedia – which runs HBO Max – would account for 14 percent of the market by 2026, surpassing Amazon Prime Video.
The source estimated that, in 2022, Netflix concentrated 47 percent of all subscription video-on-demand (SVoD) over-the-top (OTT) subscribers in Latin America, down from 71 percent two years earlier. Netflix's share in the region was forecast to continue to decrease in the following years.