The graph shows most effective lead nurturing methods according to B2B marketing professionals in the United States as July 2013. During a survey, 57 percent of respondents stated they used sales calls to nurture leads.
Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013
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Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013
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Advertising Age. (May 19, 2014). Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
Advertising Age. "Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013." Chart. May 19, 2014. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
Advertising Age. (2014). Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
Advertising Age. "Most Effective Lead Nurturing Methods in Business-to-business Marketing in The United States as of July 2013." Statista, Statista Inc., 19 May 2014, https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
Advertising Age, Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013 Statista, https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/ (last visited April 28, 2025)
Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013 [Graph], Advertising Age, May 19, 2014. [Online]. Available: https://www.statista.com/statistics/368213/lead-nurturing-methods-b2b-marketing/
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