The revenue change in the 'Digital Advertising Mobile' segment of the digital advertising market in France was forecast to continuously decrease between 2024 and 2028 by in total 4.4 percentage points. After the seventh consecutive decreasing year, the indicator is estimated to reach 7.56 percent and therefore a new minimum in 2028.
Data provided by Statista Market Insights are estimates.Definition: Digital Advertising refers to the practice of promoting products or services through online channels by purchasing ad placements with the aim of driving traffic, increasing brand awareness, and generating leads or sales using data-driven strategies. This form of advertising uses the internet and various technologies to target audiences based on their demographics, online behavior, and personal interests.
Structure: Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital banner, digital audio, digital classifieds, connected TV, in-app, and influencer advertising.
Additional information: The market comprises digital advertising spending, users, average revenue per user, advertising share by industry, advertising share by device, brand shares, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on digital advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.
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Statista Digital Market Insights. (November 22, 2023). Ad spending growth of digital advertising in France 2019-2028 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/
Statista Digital Market Insights. "Ad spending growth of digital advertising in France 2019-2028." Chart. November 22, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/
Statista Digital Market Insights. (2023). Ad spending growth of digital advertising in France 2019-2028. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/
Statista Digital Market Insights. "Ad Spending Growth of Digital Advertising in France 2019-2028." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/
Statista Digital Market Insights, Ad spending growth of digital advertising in France 2019-2028 Statista, https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/ (last visited August 25, 2024)
Ad spending growth of digital advertising in France 2019-2028 [Graph], Statista Digital Market Insights, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/368184/france-mobile-ad-spend-growth/