The graph shows the share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. During the survey, 25 percent of responding B2B marketers stated they had spent between 61 and 80 percent of their total marketing budget on digital marketing.
Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
Characteristic
Share of respondents
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DemandWave. (January 1, 2017). Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/
DemandWave. "Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016." Chart. January 1, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/
DemandWave. (2017). Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/
DemandWave. "Share of B2b Marketing Budgets Devoted to Online Marketing in The United States as of December 2016." Statista, Statista Inc., 1 Jan 2017, https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/
DemandWave, Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016 Statista, https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/ (last visited August 25, 2024)
Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016 [Graph], DemandWave, January 1, 2017. [Online]. Available: https://www.statista.com/statistics/368049/digital-share-b2b-marketing-spending/