Switzerland: pre-purchase online research 2015

Published by Statista Research Department, Jun 26, 2016
This statistic shows the most common internet research activities carried out prior to a purchase decision in Switzerland as of March 2015. During the survey period it was found that 26 percent of internet users went online for early inspiration before making a purchase.

Online research activities performed prior to purchases in Switzerland in 2015

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Release date

June 2016

Region

Switzerland

Survey time period

January to March 2015

Number of respondents

1,000 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

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