This statistic shows millennial shoppers (aged 22 to 30) preference towards branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 62 percent of respondents prefer to buy stores' own brand/private label meat compared to 32 percent who prefer to buy a branded meat product.
Please select whether you prefer to buy own brand/private label or branded products in each of the categories below
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bord Bia. (July 17, 2014). Please select whether you prefer to buy own brand/private label or branded products in each of the categories below [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/
Bord Bia. "Please select whether you prefer to buy own brand/private label or branded products in each of the categories below." Chart. July 17, 2014. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/
Bord Bia. (2014). Please select whether you prefer to buy own brand/private label or branded products in each of the categories below. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/
Bord Bia. "Please Select Whether You Prefer to Buy Own Brand/Private Label or Branded Products in Each of The Categories below." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/
Bord Bia, Please select whether you prefer to buy own brand/private label or branded products in each of the categories below Statista, https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/ (last visited November 04, 2024)
Please select whether you prefer to buy own brand/private label or branded products in each of the categories below [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/360379/millennials-branded-private-label-own-brand-preference-great-britain-uk/
