This statistic shows the attitudes of Generation X grocery shoppers (aged 31 to 47) towards branded and unbranded food and drink products in Great Britain in 2014. Of respondents, 64 percent said they like to mix brands they love with cheaper supermarket own brand alternatives.
Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014
Characteristic
Share of respondents
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Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
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Bord Bia. (July 17, 2014). Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. "Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014." Chart. July 17, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. (2014). Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. "Attitudes of Generation X Consumers towards Branded and Unbranded Products in Great Britain in 2014." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia, Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 Statista, https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/ (last visited July 22, 2024)
Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/