This statistic shows the attitudes of Generation X grocery shoppers (aged 31 to 47) towards branded and unbranded food and drink products in Great Britain in 2014. Of respondents, 64 percent said they like to mix brands they love with cheaper supermarket own brand alternatives.
Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
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Bord Bia. (July 17, 2014). Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. "Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014." Chart. July 17, 2014. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. (2014). Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia. "Attitudes of Generation X Consumers towards Branded and Unbranded Products in Great Britain in 2014." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
Bord Bia, Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 Statista, https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/ (last visited December 31, 2024)
Attitudes of generation X consumers towards branded and unbranded products in Great Britain in 2014 [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/360345/gen-x-branded-and-unbranded-products-attitudes-great-britain/
