Generation X: Grocery shopping attitudes in Great Britain 2014
This statistic shows the attitudes of Generation X consumers towards grocery shopping in Great Britain in 2014. The survey asked shoppers to rate the degree to which they agreed or disagreed with various grocery related topics, such as pricing, promotion, food quality, sourcing, product choice and willingness to pay more. Of respondents, 66 percent said they shop around for the cheapest prices for food and drink.
