This statistic shows the results of a survey question, asking British grocery shoppers' (aged 22 to 60) whether they buy mostly own-brand (private label) products, branded products, or a mix between the two. Of respondents, 13 percent claimed to always or mostly buy branded goods, compared to 27 percent who always or mostly buy own-brand. The largest proportion of respondents (60 percent) usually purchase a mix between the two.
Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?
Full question was "thinking about own brand/private label groceries (such as Tesco/LIDL own brand) versus branded products (brands like Cadbury, Coca-Cola), which would you be most likely to choose when grocery shopping?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bord Bia. (July 17, 2014). Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/
Bord Bia. "Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?." Chart. July 17, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/
Bord Bia. (2014). Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/
Bord Bia. "Thinking about Own Brand/Private Label Groceries versus Branded Products, Which Would You Be Most Likely to Choose When Grocery Shopping?." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/
Bord Bia, Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? Statista, https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/ (last visited August 24, 2024)
Thinking about own brand/private label groceries versus branded products, which would you be most likely to choose when grocery shopping? [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/354574/brand-private-label-prefrences-in-great-britain-by-generation/