Share of online grocery shoppers in Great Britain 2014, by generation

Published by Statista Research Department, Jul 17, 2014
This statistic shows the share of consumers who have ever ordered their grocery shopping online in Great Britain as if May 2014, by generation. According to the survey, approximately 12 percent more millennial (aged 22 to 30) and 14 percent more generation X (aged 31 to 47) consumers have ordered grocery shopping online than baby boomers (aged 48 to 60).

Have you ever ordered your grocery shopping online?

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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Segments

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Usage

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Brands

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Consumer preferences

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