This statistic shows consumer attitudes towards product choice in grocery stores in Great Britain in 2014, by generation. According to the survey, 70 percent of millennial consumers (aged 22 to 30) agreed that they enjoy finding new products to try when grocery shopping, compared to only 58 percent of baby boomers (aged 48 to 60).
Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bord Bia. (July 17, 2014). Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/
Bord Bia. "Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/
Bord Bia. (2014). Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/
Bord Bia. "Grocery Shoppers' Attitudes towards Product Choice in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/
Bord Bia, Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/ (last visited December 19, 2024)
Grocery shoppers' attitudes towards product choice in Great Britain in 2014, by generation [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/353791/attitudes-grocery-product-choice-great-britain-uk-by-generation/
