This statistic shows consumer attitudes towards promotions when grocery shopping in Great Britain in 2014, by generation. Of millennial respondents (aged 22 to 30), 69 percent said they usually shop based on what is on promotion or special offer, compared to 50 percent of baby boomers (aged 48 to 60).
Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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Bord Bia. (July 17, 2014). Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/
Bord Bia. "Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/
Bord Bia. (2014). Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/
Bord Bia. "Grocery Shoppers' Attitudes towards Promotions in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/
Bord Bia, Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/ (last visited December 22, 2024)
Grocery shoppers' attitudes towards promotions in Great Britain in 2014, by generation [Graph], Bord Bia, July 17, 2014. [Online]. Available: https://www.statista.com/statistics/353719/attitudes-grocery-promotions-great-britain-by-generation/
