This statistic displays consumer activism among consumers in Sweden in 2013. As of fall 2013, 56 percent of respondents in Sweden reported that they have avoided a company or brand because of a bad experience they have had.
Which of the following things, if any, have you personally done in the last year?
Characteristic
Share of respondents
Recommended a product, service or company to someone
61%
Avoided a company or brand because of a bad experience I have had
56%
Chosen a product or service from a company or brand because of good experiences I have had with them
51%
Avoided a company or brand because I heard or read about someone else's bad experiences
38%
Advised someone against a brand or company
36%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences
30%
Been asked for advice by family or friends about what to buy
29%
Changed someone's mind about purchasing a brand or company
21%
Contacted a brand or company to complain about their product(s) or service(s)
21%
Shared your views about a company or brand via media/blogs/social media
20%
Boycotted a company or brand as a protest because of how they treat their workers
17%
Boycotted a company or brand as a protest because of how they treat the environment
14%
Bought a product or service because they support a particular charity or cause
13%
Boycotted a brand or company as a protest against them avoiding paying tax
5%
Bought a brand, product or service because they are endorsed by a celebrity you admire or trust
* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). Which of the following things, if any, have you personally done in the last year? [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/353647/consumer-activism-in-sweden/
Ipsos. "Which of the following things, if any, have you personally done in the last year?." Chart. June 30, 2014. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/353647/consumer-activism-in-sweden/
Ipsos. (2014). Which of the following things, if any, have you personally done in the last year?. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/353647/consumer-activism-in-sweden/
Ipsos. "Which of The following Things, If Any, Have You Personally Done in The Last Year?." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/353647/consumer-activism-in-sweden/
Ipsos, Which of the following things, if any, have you personally done in the last year? Statista, https://www.statista.com/statistics/353647/consumer-activism-in-sweden/ (last visited December 30, 2024)
Which of the following things, if any, have you personally done in the last year? [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/353647/consumer-activism-in-sweden/
