Consumer activism in Spain 2013

Which of the following things, if any, have you personally done in the last year?

CharacteristicShare of respondents
Recommended a product, service or company to someone 57%
Avoided a company or brand because of a bad experience I have had 41%
Been asked for advice by family or friends about what to buy 41%
Chosen a product or service from a company or brand because of good experiences I have had with them 38%
Advised someone against a brand or company 36%
Shared your views about a company or brand via media/blogs/social media 31%
Chosen a product or service from a company or brand because I heard or read about someone else's good experiences 27%
Avoided a company or brand because I heard or read about someone else's bad experiences 20%
Changed someone's mind about purchasing a brand or company 19%
Contacted a brand or company to complain about their product(s) or service(s) 18%
Bought a product or service because they support a particular charity or cause 12%
Boycotted a company or brand as a protest because of how they treat their workers 10%
Boycotted a company or brand as a protest because of how they treat the environment 8%
Created with Highcharts 7.2.2Share of respondents57%57%41%41%41%41%38%38%36%36%31%31%27%27%20%20%19%19%18%18%12%12%10%10%8%8%7%7%4%4%Recommended a product, service or company to someoneAvoided a company or brand because of a bad experience I have hadBeen asked for advice by family or friends about what to buyChosen a product or service from a company or brand because ofgood experiences I have had with themAdvised someone against a brand or companyShared your views about a company or brand via media/blogs/socialmediaChosen a product or service from a company or brand because I heardor read about someone else's good experiencesAvoided a company or brand because I heard or read about someoneelse's bad experiencesChanged someone's mind about purchasing a brand or companyContacted a brand or company to complain about their product(s) orservice(s)Bought a product or service because they support a particular charityor causeBoycotted a company or brand as a protest because of how they treattheir workersBoycotted a company or brand as a protest because of how they treatthe environmentBoycotted a brand or company as a protest against them avoidingpaying taxBought a brand, product or service because they are endorsed by acelebrity you admire or trust
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2014

Region

Spain

Survey time period

September 3-17 and October 1-15, 2013

Number of respondents

1,000+ per wave*

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.

Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.

Data has been weighted to the known national populations.

Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Leading companies trust Statista:
paypal google adobe pg samsung telekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on " Mercadona "

Other statistics that may interest you Mercadona

Overview

6

Financials

6

Stores and employment

3

Competitors

7

Mercadona shoppers profile

5

Further related statistics

8

Discover Statista

Need help with using Statista for your research? Tutorials and first steps
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.