This statistic displays attitudes towards personalized services and recommendations among online adults in selected European countries in 2013. As of fall 2013, 62 percent of respondents in Great Britain reported that they would rather keep their interests and past activities online private even if it meant they did not get personalized services and recommendations.
Which comes closest to your opinion regarding personalized services and recommendations?*
Characteristic
I am happy sharing my personal information in exchange for personalized services and recommendations.*
Don't know
I would rather keep my interest and past activities private than recieve personalized services and recommendations.*
* The original survey question was: "Which comes closest to your opinion? A. I am happy sharing information about my interests and past activities online so that I get personalised services and relevant recommendations even if it means organisations knowing more about me. B. I would rather keep my interests and past activities online private even if it means I do not get pesonalised services and relevant recommendations".
Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). Which comes closest to your opinion regarding personalized services and recommendations?* [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/
Ipsos. "Which comes closest to your opinion regarding personalized services and recommendations?*." Chart. June 30, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/
Ipsos. (2014). Which comes closest to your opinion regarding personalized services and recommendations?*. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/
Ipsos. "Which Comes Closest to Your Opinion regarding Personalized Services and Recommendations?*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/
Ipsos, Which comes closest to your opinion regarding personalized services and recommendations?* Statista, https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/ (last visited August 24, 2024)
Which comes closest to your opinion regarding personalized services and recommendations?* [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/353610/personalized-services-and-recommendations-user-attitudes-in-europe/
