Thanksgiving and Black Friday peak online shopping hours 2013-2014

Published by Statista Research Department, Oct 9, 2014
This statistic presents U.S. consumer plans regarding their online shopping on Thanksgiving and Black Friday. During a September 2014 survey it was found that 11 percent of respondents were planning to begin their online shopping from midnight to 5 AM on Black Friday. That year, combined revenues resulted from online shopping on both days show a three fold increase compared to figures from 2008.

What time do you plan to begin your shopping online on Thanksgiving and Black Friday?

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Release date

October 2014

Region

United States

Survey time period

September 2014*

Number of respondents

500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

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