Italy: motivations for watching online videos 2015

Published by Statista Research Department, Jun 26, 2016
This statistic shows the most common motivations for watching online videos in Italy as of March 2015. During the survey period it was found that 36 percent of Italian internet users watched online videos to relax.

Most common motivations for watching online videos in Italy in 2015

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Release date

June 2016

Region

Italy

Survey time period

January to March 2015

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

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Statistics on " Online video in the United States "

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Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

Further related statistics

3

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Topics

Digital entertainment in CanadaMusic consumption in the U.S.Digital Music in the United StatesMobile gaming market in the United StatesOnline video usage in the United States
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