This statistic shows the share of consumers who reported sending an advertisement they liked to a friend or colleague in selected European countries in 2013. Sharing ads was most common in Spain, at 15 percent of respondents.
Have you sent and advertisement you really liked to a friend or colleague in the last year?*
* The original survey question was, "Which of the following have you done in the last year? Sent an advertisment I really like to a friend or colleague."
** Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). Have you sent and advertisement you really liked to a friend or colleague in the last year?* [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/
Ipsos. "Have you sent and advertisement you really liked to a friend or colleague in the last year?*." Chart. June 30, 2014. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/
Ipsos. (2014). Have you sent and advertisement you really liked to a friend or colleague in the last year?*. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/
Ipsos. "Have You Sent and Advertisement You Really Liked to a Friend or Colleague in The Last Year?*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/
Ipsos, Have you sent and advertisement you really liked to a friend or colleague in the last year?* Statista, https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/ (last visited November 25, 2024)
Have you sent and advertisement you really liked to a friend or colleague in the last year?* [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/351288/sharing-advertisements-with-friends-in-europe/
